Officially listed on the New Zealand Heritage List/Rārangi Kōrero
Criterion Art Deco Hotel is a historic landmark standing at the heart of New Zealand’s Art Deco capital. Built in the 1800s as a Victorian social hub, it was destroyed in an earthquake and rebuilt in the 1930s as a masterpiece of Spanish Mission and Art Deco design. Perfectly positioned on Emerson Street, it offers easy access to Art Deco walking trails, coastal promenades, and attractions. The city’s lively food and wine scene is also just around the corner, with well-known bistros and Hawke’s Bay wineries. Officially recognized on the New Zealand Heritage List/Rārangi Kōrero, the Criterion keeps you close to experiences like vintage car tours and the annual Art Deco Festival, while reflecting the spirit of Napier’s remarkable rebuild.
48 Emerson Street, Napier South, Napier, New Zealand, 4110
Long before Napier became known for its Art Deco streets, the Criterion Art Deco Hotel Napier stood at this corner as a lively meeting place, watching the city grow around it. The original hotel, built in the late 1800s, was a classic Victorian structure that welcomed settlers, sailors, and travelers passing through Hawke’s Bay and quickly became a familiar social spot in early Napier.
That chapter came to an abrupt end during the 1931 Hawke’s Bay earthquake, which devastated much of the city and destroyed the original wooden hotel. What followed was one of the most remarkable urban rebuilds of its time. Napier was almost entirely reconstructed in the early 1930s, embracing new architectural styles. The Criterion site was rebuilt during this period, with the present structure completed in the early 1930s.
Through the mid-20th century, the hotel continued to serve as a lively gathering place, hosting visitors and locals for meals, drinks, and social occasions. Over time, it adapted to changing needs, including periods of decline, fire damage, and later use as budget accommodation, while its exterior remained an important architectural marker in the city center. Today, the Criterion Art Deco Hotel building is recognized on the New Zealand Heritage List/Rārangi Kōrero for its historic and architectural significance.
Criterion Art Deco Hotel reflects the city’s distinctive architectural identity, shaped during the early 1930s rebuild that followed the 1931 Hawke’s Bay earthquake. The present structure is designed in the Spanish Mission style, a defining look across Napier, with smooth stucco walls, arched openings, and a tiled roofline that gives the building its warm, coastal character.
Designed by E. A. Williams, the hotel blends Spanish Mission influences with the clean geometry of Art Deco, creating a façade that feels both decorative and structured. Details like arcaded windows, curved forms, and subtle geometric accents reflect how these two styles were interpreted together during Napier’s post-earthquake transformation. The interiors draw from 1930s Art Deco aesthetics, with high ceilings, soft ambient lighting, and carefully restored architectural elements that echo the building’s original character.
Across the rooms and suites, the design leans into this same approach. Period-inspired detailing, handcrafted furnishings, and warm tones reference the glamour of Napier’s Art Deco era, while large windows, thoughtful layouts, and modern fittings make the spaces feel open. What stands out most is how the building holds onto its original presence on Emerson Street.
Dining at Criterion Art Deco Hotel is less about a single in-house restaurant and more about stepping straight into one of New Zealand’s most exciting food scenes. Set in the heart of Napier, the hotel places you within walking distance of some of the city’s best cafés, bistros, and wine-led dining spots. Places like Bistronomy and Mister D offer a mix of creativity and comfort, while The Central Fire Station Bistro pairs elegant interiors with thoughtful, ingredient-driven dishes, often complemented by regional wines.
The area around Market Street is known for its lively atmosphere, where you can settle in for shared plates, casual meals, or an easy evening drink. Close by, cafés like Georgia on Tennyson make for a simple start to the day with good coffee and fresh, locally inspired options. Being near the coast also means seafood plays a big role. Restaurants along the waterfront highlight freshly caught produce, from classic fish and chips to more contemporary seafood dishes.
Beyond the town, Hawke’s Bay’s vineyards add another layer to the dining experience. A short drive takes you to estate restaurants where meals are paired with local wines, offering a more scenic way to spend an afternoon. Staying here, dining naturally becomes part of the experience and you’re not tied to one space, but instead surrounded by optionsthat reflect Napier’s creative, coastal food scene and local produce.
Staying at Criterion Art Deco Hotel puts you right in the middle of a city that’s easy to explore and full of things to do. One of the best ways to start is on foot, wandering through Napier’s compact center, where guided Art Deco tours bring the 1930s rebuild to life with stories and details you might otherwise miss. If you prefer something more relaxed, vintage car tours offer a slower, nostalgic way to take in the streets.
Beyond the town center, Hawke’s Bay opens up into one of New Zealand’s leading wine regions. Vineyard visits and wine tastings are easy day experiences, often paired with long lunches overlooking the vines. Many estates also host seasonal events, making it worth planning your visit around harvest time or local food and wine festivals. For something closer to nature, the coastline and surrounding landscapes offer plenty to explore. Walk or cycle along the Marine Parade, visit the National Aquarium of New Zealand, or head out to Cape Kidnappers, where you can see one of the world’s largest mainland gannet colonies.
Napier also has a lively events calendar. The annual Art Deco Festival is a highlight, when the entire city dresses up in 1930s style, with parades, music, and vintage celebrations taking over the streets. Throughout the year, smaller events, markets, and performances add to the atmosphere, giving you a chance to experience the city beyond its landmarks.
Criterion Art Deco Hotel can be a good setting for smaller celebrations, whether you’re planning an intimate gathering or marking a special occasion with close friends and family. Its central location makes it easy for guests to arrive and explore the city around your event. For larger celebrations or more detailed setups, it’s best to get in touch with the hotel team in advance. They can guide you on what’s possible within the space and help coordinate arrangements to suit your plans and group size.
One of the largest and oldest Māori pa (fortified village) sites in New Zealand, offering a glimpse into pre-European history. (15-minute drive)
Located in Havelock North, this iconic peak features 360-degree views of the Heretaunga Plains and the rugged coastline. (30-minute drive)
A wild, golden-sand surf beach perfect for a more rugged coastal experience away from the city. (30-minute drive)
The nearest Airport is the Hawke’s Bay Airport (NPE), located approximately a 10-minute drive away from the hotel.
Palmerston North Train Station is the closest major train terminal, roughly 2 hours and 15 minutes away by car.